This takes 60 seconds on YouTube
But changes EVERYTHING 👇
First take a look at your End Screen CTR % using this link:
https://studio.youtube.com/channel/INSERT ID/analytics/tab-overview/period-default/explore?entity_type=CHANNEL&entity_id=INSERT ID&time_period=lifetime&explore_type=TABLE_AND_CHART&metric=ENDSCREEN_ELEMENT_IMPRESSIONS&granularity=DAY&t_metrics=ENDSCREEN_ELEMENT_IMPRESSIONS&t_metrics=ENDSCREEN_ELEMENT_CLICKS&t_metrics=ENDSCREEN_ELEMENT_CLICK_RATE&dimension=ENDSCREEN_ELEMENT_ID&o_column=ENDSCREEN_ELEMENT_CLICKS&o_direction=ANALYTICS_ORDER_DIRECTION_DESC
Replace “INSERT ID” with your channel ID, that you can find here:
Here are some of my stats:
🔴 If your End Screen CTR is between 1-4%…There is a lot of room for improvement.
🟢 If it’s above 9%…You’re doing a lot of things right.
Whether yours are 3% or above 9% like me.
I recommend including this 1-minute process BEFORE you record 👇
1) Simply open your YouTube Studio End Screen dashboard
2) Open the videos with the highest CTR % AND are relevant to the video you’re making
SO THAT you can actually CTA to it at the end of your NEW video.
3) Re-use the script and edits (if any)
4) Voila, you can expect a similar CTR % IF the video you’re recommending is relevant.
OR you MAKE it appear more relevant by writing an optimized End Screen Script.
❗ If none of your CTRs are 8%+, don’t copy old ones—fix your script.
💬 Comment “CTA” & I’ll send you 3 of the BIG things I’ve learned from my 8-13% end screen scripts that you can replicate in your next videos.
PS: I hate paying for tools.
Here’s a Google Sheet with 80+ free tools I use 👇
