Jordan Kruk

What is the truth?

Only for the serious individual...

How video length influences viewer psychology and YouTube behavior1 min read

Video length is underrated.

Algorithms love long videos. People love concise ones.

There’s a certain psychology at play when you see:

→ 30-min video

→ 10-min video

→ 4-min video

If you’re going for a long drive, you might pick the 30-min one.

About to sleep? Probably the 4-min.

But most of the time?

You’ll choose the shorter one.

That’s why my 3–7 min videos often get much higher CTRs.

But here’s the thingy…

If someone already knows you + found value before →

They’re more likely to watch a longer video.

If they don’t know you?

They probably won’t click your 19-min epic…

Let alone finish it.

Don’t click (if you’re unserious)

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Who is Jordan kruk?

Made €5M+ in Revenue.
Hired 50+ People.

To find out these don’t matter to me.
What I care about is the truth.

It is the only thing that WORKS.

PS: My work is only for serious people.
The unserious stops reading here.

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