4 Truths of Great Content:
(after I made 400+ videos)
This became painfully obvious to me last week…
{may you read number 1 two times}
1. Sometimes it’s not about what you say, but WHO says it.
Most people would watch Arnold Schwarzenegger give bodybuilding advice
Less people would watch his coach give advice (even if the info itself is better)
Nobody would watch a fat person EVEN IF he gave the best, most practical, newest information on bodybuilding.
You see?
Either BECOME the “who” that people would listen to.
OR make videos in a niche where the “what” matters more.
2. Create content you’d pay to watch. Then give it away free.
{good reminder}
3. You can never run out of content ideas IF…
If you teach what you needed to learn yesterday.
4. You’re as good as your latest video.
Just as in soccer, you’re as good as your latest game…
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