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Jordan Kruk

Remove The 'Need' For Money & Find Peace

Only for the serious individual...

The 1:1 Creator Business Model (How to Productize your DNA)

Turn yourself into a Monopoly or the Monopolies control you
Productize your DNA or be the product of society 

Create 1 out of 1 Art or compete like 1 of many
You are rare Use it or stay trapped forever 

The first step is to write
The second step is to write more
The third step will show itself 

Let me tell you a story

I have made $4M in Revenue but made very little profit
Because I was always competing on price

Our products were always a little bit better or a little bit cheaper
And the result is 10 hour work days with little to show for it

Maybe you have your own business and find yourself in a similar situation
Or maybe you are working or freelancing with a similar dissatisfaction
Of earning just enough money to survive
Or Long work days
Or lacking:

The freedom of Elon Musk to work WHERE you want
WHAT TIME you want
ON WHAT you want
And WITH WHO you want 

THAT is the ultimate freedom we all long for, isn’t it? 

The 1st step is self-honesty So be honest, are you free right now?
The 2nd step is finding what you want to Master
The 3rd step I cannot know

To achieve mastery your unique path will show itself
Start walking today

Finding out your unique DNA and what you are born to create is by far one of the deepest things I had to find out

But it is by far the most necessary step towards freedom and peace in your life

The only way I found it is by radical experimentation

I created 300+ videos
I filmed myself in public
I went 100% in on Soccer
I practiced the magic tricks
I purchased the Skateboard
I started my business before 18
I bought the 2nd handed BMX Bicycle

In the laboratory of experimentation, we find our quest

And when you find your true quest in life, the natural desire to achieve mastery arises
And freedom is no longer a vague concept, but becomes an everyday reality

When that happens, you no longer face the problem of competition

Naval said it best:

“No one can compete with you on being you.
Most of life is a search for who and what needs you the most.”

But the truth is that 99% of people don’t search for that thing in their life

Not that they should
I’m just stating the facts

Most people are comfortable

You are preoccupied with

  • Meetings on Zoom
  • Shows on Netflix
  • Snacks on the couch
  • Dinners with Friends

Not a single second left to find your unique art (YUA)

It reminds me of another quote from Naval:

“The most dangerous things are heroin and a monthly salary”
“A taste of freedom can make you unemployable.”
~ Naval Ravikant

The truth is that this freedom is not found in competing with others
It might start that way, but it never ends that way

Do you think Taylor Swift does competitor analysis?
Or Steve Jobs read the biography of Bill Gates?

Competition is for those who compete.
Monopolies are for those who master.

Creating your monopoly is your way out of the rat race
It is a way to protect yourself against AI

People buy from people they know, like or trust

“Embrace accountability, and take business risks under your own name.
Society will reward you with responsibility, equity, and leverage.”
~ Naval Ravikant

If you are new to leverage, here is a simple explanation

Work 10,000h as a freelancer for $20/hr You earn $200K
Work 10,000h on your book And sell copies while you sleep

There are 4 types of Leverage (KRUK PYRAMID)

  1. Kapital: find a rich daddy
  2. Really Good People: steal them for companies
  3. Unique Art: create what you were born to create
  4. Kode: automate everything and pay $$$ to Amazon AWS

Jordan Kruk Pyramid

Creating unique art is the best leverage to start from
Because posting your art on social media will help you get the other 3 types of leverage
Productizing your art and monetizing it to a small % of your audience will help you get capital
Talented employees will be able to know you better than any other Founder who is hiring
And if you don’t want to learn how to code, you can leverage your social accounts to find the right co-founder

“Give me a lever long enough and a fulcrum on which to place it and I shall move the world”
~ Archimedes

Art is the lever
Social Media Platforms are the fulcrum
And the World will give you freedom

So what is stopping you from creating art?

If you are reading this you have
A phone to create with
A laptop to type on
A pen to write with
And a heart to express from

True art just comes, just let it flow

To me art and writing always seemed like a difficult thing to do
I didn’t know where to start

Not because I didn’t have ideas, but more so because I had so many ideas
Every time when I just pick the most acute problem in my life
Or most interesting topic to explore

And let my fingers flow on the keyboard in front of my window
Magical things happen

Every time when my mind becomes active without my prompt
The magic instantly disappears

The mind is powerful
You learn how to control it
Or it will control you

If you want to know how to control your mind
Or better said, live in a state of “no mind”

Talk Soon


PS: You can watch this video next where I talk more about it:


Who is Jordan kruk?

Filming videos since 2008.
Did $4M in Revenue.
Hired 50+ People.

But none of these matter.

I want to stop wasting time.
I want to understand life.

Through my writings, I finally see things for how they are.

I share the truths I find in my life,
So you can interpret them in a way,
That makes you leave without questions,
Other than questions for yourself,
And with understanding.

So you may stop wasting your limited time.

PS: My work is only for serious people.
The unserious stops reading here.

You can email me

If you try to find the truth in a specific situation in your own life, but can’t seem to find it.

Then you can email me at [email protected]
If you provide enough context.

I may reply.
I may not.

But I do enjoy helping serious people find the truth in their own life.

PS: I don’t ask you for money.
I ask you to be serious.