Yesterday my post blew up.
It’s a ±20X outlier (so far) 👇
This post went viral on a new channel with less than 1k subs.
If you know anything about YT community posts,
It’s RARE to see them reach people who are NOT subscribed.
I mean…just look at your own YouTube feed.
Do you ever see a post from someone you don’t know…?
Anyways…something went WRONG.
HORRIBLY wrong & SO stupid.
I made the SAME mistake in one of my videos with 1M+ views 👇
I actually made 2 other mistakes, but it’s probably “too much” for this post.
Here’s what this outlier video & post taught me…
My outlier video has:
1) a video duration of almost 5:00
2) ±60% still watching at 1:00
3) ± 35% still watching at 4:00
Whether you only care about making money from YouTube Adsense…
Or already have a product/service/email list…
This is a BIG mistake, I wish someone warned me about 👇
EVEN back when I only cared about getting more views…
What would’ve happened if I added my Call To Action (CTA) here ↑
Then ±600K people would’ve seen it (60% * 1M views)
If 1% of those people want your thingy.
It results in 6,000 people who act.
BUT…
If I put my CTA here 👇
Then ±350K people would’ve seen it (35% * 1M views).
With the same conversion of 1%.
It results in NOT 6,000, but only 3,500 people who act.
ALMOST HALF.
If you ask people to subscribe, this could mean 2,500 LESS subscribers.
If you ask people to buy your $29,95 product, this could mean $74.875 LOST revenue.
Not a different video.
Just a different ORDER.
You see how “order” is SO important?
Now you may say:
“BUT Jordan, if I ask people to ACT at the beginning of the video, my video won’t get 1M views “.
To that, I have no response…
Because it could be true.
It could be true that you will get less views, because people will leave the video to get your freebie, lead magnet, etc.
It could also be true that you will get more views, because people will return AND stay for longer (AVD ↑),
Because you gave them something valuable.
Thus, they expect more of it 👇
Since I care about truth, I also want to share this…
I made the assumption that the conversion rate (of 1%) at minute 1:00 is the same as 4:00.
This could be FALSE.
Perhaps more people want your thingy after having watched you for 4 minutes.
So what I like to do is to REMIND them at minute 4 with another, but shorter CTA,
And reach both the 600K people at 1:00,
PLUS remind the 340K people at 4:00.
Resulting in an almost 100% increase.
There are FEW places on YouTube where you can make SO much more money.
THIS is one of them.
BUT…I made 2 other BIG mistakes.
I wish I knew them BEFORE I started with YouTube Community Posts…
Reply “MISTAKES” to the email you receive when you get my Free Thumbnail Pack 👇
And I’ll send them to you, so, you can avoid making them in your posts (and videos).
PS: I’m sure you will like THIS too 😉
