Harvard showed people a basketball video.
Asked them to count passes.
50% MISSED the gorilla walking through.
Same thing happens to most YouTubers (my younger self included).
You’re so focused on ONLY views…
You miss what’s preparing you for them.
Your thumbnails get higher Click Through Rates.
Your script and voice are actually pleasant now.
And your ideation got SO much better.
But you only see “73 views again.”
I get it…
Views DO matter.
But quitting because you can’t see progress kills your chance at getting them.
The gorilla IS like all your little skills improving. You don’t notice them day-to-day…
The basketball is like your view counts. Simple to track. Easy to lose.
Your Dutch Friend
Jordan
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