Close this search box.
Jordan Kruk

Remove The 'Need' For Money & Find Peace

Only for the serious individual...

You are not a self improvement project

You become the average of the five influencers you spend the most time with

It’s true, is it not?


Let me tell you a quick personal story…


I believed for a very long time that self improvement was good for me. 

I’m talking about 11+ years..


By the way, I am Jordan, 23 yrs old, did over $4M in Revenue,

Hired over 50 people and make videos on YouTube since 2012.


And around 2012 YouTube started to recommend me motivational speeches and self-improvement videos.


I started to read books.

I implement the so-called habits for successful people.

At some point I had a morning routine of ±270 minutes.


YES, 2,5 hours.





Because I believed it would help me ‘improve’.

But ‘improve’ for what, my friend?


Why improve?


I am asking you to think about this question.


I never did back then…

Many creators I followed, implied improving yourself is good, right?


I assume this belief is there within you, as we speak.

I am not asking you to believe me.

I am asking you to question this for yourself.


When I did this for myself, I found the following…


“Why do I want to improve?”

Mainly because I think it is good for me.

Mainly because of my ego.

I loved the idea of feeling superior to those around me.

I was reading, meditating, visualizing, and they were not.

I was becoming better than them.

I was competing.

I was focused on ‘doing more’, and ‘having more’ habits.


“What is the goal of this self-development journey?”

Let’s be honest.

I wanted to become rich.

I wanted to become a millionaire as soon as possible.

I wanted to become a successful entrepreneur.

Looking back to me this meant, lots of employees and revenue.

Because this is what I got…


“Does all this self-improvement stuff get me to my goal?”

This becomes a crucial question to ask yourself.

It’s a difficult one because few people are 100% honest with themselves.

When I asked this, the answer became painfully clear.


Reading books about money did not make me more money.

Not 1 book.


Reading books about sleep did not make me sleep better.


Reading books about leadership did not make me a better leader.

I assume most people stop reading here…

Because they BELIEVE that the books they’ve read, have at least helped a bit, right?


Please ask yourself:
“Were the books I read a net positive?”


I looked at the results in my life.

And saw for myself that the books I’ve read did more harm than good.


Most of the books I read, were just like School lectures.

I forgot most of it.


Some books or parts of books I thought were really valuable, because it was something I didn’t know yet but could help me in a particular area.


Looking back, most of those so-called ‘nuggets’ were actually very conditioned teachings from other people I looked up to.




You see?


You are unserious if you believe me.

You are serious if you ask yourself.


I’ve hired 50+ people.

If I shared my hiring tips, do’s and don’ts, this is coming from limited experience.

It may help you.

It may not.

But the truth is that your favorite creators are never sharing the details that matter.

They can never give you their full experience.

Nor do you care…

This is why almost every book and every video is about the same tips, techniques, methods and steps.


So I have a question for you.

Please think about your favorite creator/influencer/whatever you want to call it.

THIS is the person you hold to almost godly status.

I can’t say something bad about him/her, or you would get in defense mode.


I understand.


So ask for yourself:

“What do I really want in life (or his/her area)?”

And “Did he/she help me get what I wanted?”


If the answer is yes.

By all means, keep watching/listening/exposing yourself to this man or woman.

I’m not being sarcastic.

Why wouldn’t you?


If the answer is YES.

Stop reading here.


Not because I don’t like you…

But because this letter won’t ‘help’ you.


Not that I want to ‘help’ you…


I’m just sharing the truth I found for myself, by myself.

And YES, this is also a limited experience.


So go introspective mode.







When I did this, I realized that all the important things in my life were all coming from a unique, customized path.


Not the normal Nike shoes.

But those Unique Nike ID one’s, you know?


I made $4M in revenue, not because of the books I read about money or the video’s of e.g. Alex Hormozi about business.


But because money was the most important thing in my life.

And because of all the experimenting and unique processes that came from that.


Do you really think watching an hour long video of 1M views about making more money

Wil make you more money

Than experimenting for yourself which methods work?

The one’s that few or even nobody knows…


Is Elon Musk watching “How to make money online?” video’s?

Is Cristiano Ronaldo reading “How to become a better soccer player?” book?


If I may assume, your mind starts to say something like:

“Have you not learned ONE thing from all those videos, books, etc.?”


Your mind is clever my friend.

Because you will say YES, to that question.


But is it an honest question?

I let you decide.


I am not here for leftovers.

I do not care about 1% better everyday.

I care about perfection.


What do you care about?


Just look at your own life.

And you’ll find out…


Look at what you’ve got, thus far.


That is what you care about.


Now do you accept that?


Talk soon



PS: Full video here

Only the serious person may check the show notes.

And to the unserious, here’s my poem about the essence of it all.

Because you love to be entertained & distracted while not asking yourself the important questions, don’t you?


I am not a self improvement project anymore (a poem)


In the halls of self help books, I’ve found but dust,

Before I believed they helped, after all:

In self improvement we trust, 

But now I feel nothing,

Nothing but disgust.


Of my previous self ,

Who wanted to ‘improve’.

A man who was not looking at the proof.

The proof of the results he got in his life.

After all the 





All this strife.


I ‘improved’ my ego, that’s for sure.

I did all this nonsense to feel secure.


Now I can no longer ignore.

That I am not a self improvement project,



Who is Jordan kruk?

Filming videos since 2008.
Did $4M in Revenue.
Hired 50+ People.

But none of these matter.

I want to stop wasting time.
I want to understand life.

Through my writings, I finally see things for how they are.

I share the truths I find in my life,
So you can interpret them in a way,
That makes you leave without questions,
Other than questions for yourself,
And with understanding.

So you may stop wasting your limited time.

PS: My work is only for serious people.
The unserious stops reading here.

You can email me

If you try to find the truth in a specific situation in your own life, but can’t seem to find it.

Then you can email me at [email protected]
If you provide enough context.

I may reply.
I may not.

But I do enjoy helping serious people find the truth in their own life.

PS: I don’t ask you for money.
I ask you to be serious.